제목: Intermedia Dynamics and Public Perceptions of Political Polarization
일시: 2026년 2월 9일 (월) 오후 1:30 - 3:00
발표자 : Jisoo Kim (University of Washington, Seattle)
링크: -
 
초록:
Americans believe their country is much more divided than it actually is. Why do people end up with these misperceptions, and what are the roles of the news media and political conversation networks in helping to explain these misperceptions? In this talk, I introduce two studies. The first study focuses on the intermedia dynamics that shaped polarized immigration discourse in 2020, the period marked by Donald Trump’s presidency and the COVID-19 pandemic. Adopting second-level agenda-setting theory and employing computational methods, my colleagues and I examined ideological news media’s and policy documents’ effects on political expressions on Facebook, Twitter, and YouTube. The second study uses a national survey to examine the exaggerated perceptions of polarization Americans have across domestic and foreign policy domains and how mediated and interpersonal communications influence these perceptions. 

강연자 소개:
Jisoo Kim (Ph.D., University of Wisconsin-Madison) is an Assistant Professor at the University of Washington, Seattle. Her research centers on how communication environments shape democracy, with particular attention to multimedia dynamics and media/message effect mechanisms. Her recent work examines how the broader communication ecology influences public perceptions of polarization and politicization—and how these perceptions, in turn, affect people’s willingness to share opinions, engage in conversation, navigate relationships with others, or take political action. She uses a range of research methods, including experiments, surveys, content analysis, social media analysis, and computational methods. Her scholarship has appeared in Information, Communication & Society, Political Communication, Communication Studies, and Political Analysis.