Our Values

‘World leading free and responsible AI media education and research community’ is our vision that drives our goal of four innovative turns. The foundation of our vision is rooted in Seoul National University’s mission, ‘future pioneering knowledge community’, as well as SNU BK21 FOUR graduate school’s mission, ‘world-class research university fostering innovative growth of the future.’

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Social scientific research on normative media systems · Develop an education program on normative media
- Design modularized curriculum based on the group’s key research areas
- Culture and discourse, media systems and democracy, communication process and effects, algorithm and interface

· Actively work on theorization of normative AI media
- Develop normative media theories that guide the progression of social communication and media
- Conduct world-class research on normative media through multilevel · multidisciplinary approach

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Advance excellence in research quality · Innovate competency-based curriculum and student management systems
- Establish courses on theory development, expand courses on advanced research methods and interdisciplinary courses
- Create a virtuous cycle of education and research

· Administer funding opportunities for high-quality research
- Encourage creative and challenging research
- Establish research plans centered on theoretical projects

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Foster the upcoming generation as peers of intellectual exploration · Empower graduate students’ competence as future colleagues
- Create an inclusive academic community of mutual respect
- Provide systematic and balanced education programs that are core-strengthening

· Promote research excellence through academic, social, and emotional support
- Form a knowledge community where unconfined intellectual exploration and risk-taking takes place
- Establish a productive environment and support system customized for each researcher’s unique life cycle

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Expand intellectual competence on a global scale · Provide world-class education opportunities
- Communication master class with international scholars
- Develop customized post-COVID course formats

· Provide internationally recognized quality research
- Acquire researchers that meet international standards
- Build a virtuous cycle of exchange and joint research opportunities with world class universities

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