[학술논문] Perceived Authenticity of Social Media Influencers: Scale Development and Validation

  • 서울대 BK사업단
  • 날짜 2021.08.12
  • 조회수 2,015
Jung Ah Lee;Matthew S. Eastin. (2021). Perceived Authenticity of Social Media Influencers: Scale Development and Validation. Journal of Research in Interactive Marketing

https://www.emerald.com/insight/content/doi/10.1108/JRIM-12-2020-0253/full/html

 
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