[학술논문] Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

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[학술논문] Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism

서울대 BK사업단
날짜 2021.08.26
조회수 1,967

Jung Ah Lee;Sabitha Sudarshan;Kristen Sussman;Laura F. Bright;Matthew S. Eastin. (2021). Why are consumers following social media influencers on Instagram? Exploration of consumers’ motives for following influencers and the role of materialism. International Journal of Advertising.

https://www.tandfonline.com/doi/full/10.1080/02650487.2021.1964226

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