제목: Unpacking Corporate Social Responsibility and Irresponsibility: A Perspective from Internal Communication and Public Relations Practices
일시: 2025년 4월 22일 (화) 오후 12:30 - 2:00
발표자: Haejung (Katie) Kim (University of Tennessee, Knoxville)

초록:
As publics increasingly expect organizations to act in socially responsible ways, how organizations communicate their corporate social responsibility (CSR) efforts and manage corporate social irresponsibility (CSiR) has become more important than ever. To understand this phenomenon, Dr. Kim focuses on the critical role of employees as co-creators in both CSR practices and CSiR management. The first study explores the effectiveness of bottom-up CSR campaigns in fostering publics’ supportive behaviors, emphasizing the role of perceived dialogic communication between employees and the organization. The second study investigates how employees’ organizational identification and their issue perceptions regarding corporate irresponsibility influence their moral voice behavior. These studies advance the field’s understanding of CSR and CSiR from internal communication and public relations perspectives.

소개:
Dr. Haejung (Katie) Kim is an assistant professor in the Tombras School of Advertising and Public Relations at the College of Communication and Information, University of Tennessee, Knoxville. She earned her Ph.D. from the University of Minnesota, Twin Cities, and her master’s and bachelor’s degrees from Seoul National University. Her research focuses on public relations, with a particular emphasis on how organizations can communicate corporate social responsibility (CSR) and corporate social irresponsibility (CSiR) from an internal communication perspective. Her work has been published in renowned scholarly journals in the field, including the Journal of Public Relations Research and Public Relations Review.