다시보기







● 일시: 8월 31일 (화) 오전 9:00 - 10:30

● 접속 링크: https://snu-ac-kr.zoom.us/j/89018180843

● 발표자: Noshir Contractor 교수 (Northwestern University)

● 주제: Reimagining theories and methods to understand and enable the algorithmically infused changing nature of work

● 초록: Computational social science offers the potential to reimagine communication theories and methods to understand and enable the algorithmically infused changing nature of work. Researchers have heralded for decades the potential of social network analysis to focus not only on who people are but also who they know. Social network analysis that can be used to identify “high potentials,” who has good ideas, who is influential, what teams will get work done efficiently and effectively is well established based on decades of research. The challenge has been the collection of network data via surveys that are time consuming, elicit low response rates and have a high obsolescence. This talk presents empirical examples ranging from corporate enterprises to simulated long duration space exploration to demonstrate how we can mine “digital exhaust” - data created by individuals every day in their algorithmically infused digital transactions, such as recommendations, newsfeeds, chats, “likes,” “follows,” @mentions, and file collaboration - to address challenges they face with issues such as team conflict, team assembly, diversity and inclusion, succession planning, and post-merger integration.

● 연사 소개: Noshir Contractor is the Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering, the School of Communication and the Kellogg School of Management at Northwestern University. He investigates how social and knowledge networks form and perform. He is the President-Elect of the International Communication Association. He is also a Distinguished Scholar of the National Communication Association and a Fellow of the American Association for the Advancement of Science, the Association for Computing Machinery and the International Communication Association. He received the Lifetime Service Award from the Organizational Communication & Information Systems Division of the Academy of Management. He received the Distinguished Alumnus Award from the Indian Institute of Technology, Madras where he received a Bachelor’s degree in Electrical Engineering. He has a Ph.D. from the Annenberg School of Communication at the University of Southern California.